articleecommerce growthMay 25, 2026
The E-Commerce Discount Trap: A Cautionary Tale for FMCG Brands Trying to Win Online Without Losing Offline
A practical FMCG story about how online discounting can grow e-commerce sales while damaging offline retail, distributors, and long-term brand value.
#ecommerce#route-to-market#discounting#channel-conflict
