Commercial Operator Playbooks
Knowledge database, curated FMCG jobs, and implementation resources for pricing, trade, category, and route-to-market execution.
Now Trending
Why a Phased Product Launch Is Usually the Wisest Way to Win in FMCG
Pushing distribution before proving repeat traction is the most dangerous sentence in FMCG. A phased launch gives you the time and cash runway to validate your model before scaling.
The E-Commerce Discount Trap: A Cautionary Tale for FMCG Brands Trying to Win Online Without Losing Offline
A practical FMCG story about how online discounting can grow e-commerce sales while damaging offline retail, distributors, and long-term brand value.
FMCG Distributor Database
The FMCG by Alex distributor database includes importers, wholesalers, retailers, and distribution partners for food, beverage, personal care, household, and broader consumer goods categories.
3,465
Distributor records
196
Countries covered
Articles and videos for practical execution.
Pushing distribution before proving repeat traction is the most dangerous sentence in FMCG. A phased launch gives you the time and cash runway to validate your model before scaling.
A practical FMCG story about how online discounting can grow e-commerce sales while damaging offline retail, distributors, and long-term brand value.
Designing channel roles, distributor economics, and service levels in one RTM framework.
A practical dashboard design for tracking promo effectiveness by retailer and mechanic.
Curated commercial opportunities.
Badung
Not disclosed
Leads HORECA and retail sales for a fast-growing beverage company, including distributor growth, pricing, key accounts, and brand execution.
Lubuk Linggau
Not disclosed
Owns sales target achievement, area development, promo review, and distributor supervision for a food and non-food FMCG business.
Tangerang
Not disclosed
Handles monthly sales targets, distributor/debtor management, field visits, and BTL execution for a dairy/FMCG company.
PT Sinde Budi SentosaSemarang
Rp 5,800,000 – Rp 6,500,000 per month
Manages modern trade operations, merchandiser reports, call plans, and account coordination across the assigned territory.
SEO hubs connecting evergreen content.
Frameworks for profitable pricing, pack architecture, and margin protection.
Improve promo ROI with better mechanics, governance, and post-event diagnostics.
Use category insights to drive win-win growth with retailers.
Build high-performance sales teams and operating rhythms in FMCG.
Scale digital shelf performance, conversion, and omnichannel execution.
Design channel roles, distributor economics, and execution standards.
Watch the latest featured video from FMCG by Alex.
Work with Alex as a fractional CCO to design and execute commercial growth systems across pricing, trade, and route-to-market.
Contact Alex for advisory projects and speaking.