Commercial Operator Playbooks
Knowledge database, curated FMCG jobs, and implementation resources for pricing, trade, category, and route-to-market execution.
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Your 11.11 Sales Broke Records. So Why Did You Make Less Money?
The dangerous economics of marketplace promotions in Southeast Asia, and how FMCG brands can stop buying revenue at the expense of profit.
What Indonesia’s Marketplace Tax Collection Actually Does to Your SKU Margin
Indonesia’s marketplace PPh 22 collection is scheduled to begin on 1 November 2026. Here is what the 0.5% actually means for SKU margin, settlement cash, pricing and marketplace reconciliation.
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Calculate your real marketplace margin before the next promotion.
FMCG Distributor Database
The FMCG by Alex distributor database includes importers, wholesalers, retailers, and distribution partners for food, beverage, personal care, household, and broader consumer goods categories.
3,465
Distributor records
196
Countries covered
Articles and videos for practical execution.
The dangerous economics of marketplace promotions in Southeast Asia, and how FMCG brands can stop buying revenue at the expense of profit.
Indonesia’s marketplace PPh 22 collection is scheduled to begin on 1 November 2026. Here is what the 0.5% actually means for SKU margin, settlement cash, pricing and marketplace reconciliation.
Designing channel roles, distributor economics, and service levels in one RTM framework.
A practical dashboard design for tracking promo effectiveness by retailer and mechanic.
Curated commercial roles across Southeast Asia and Asia-Pacific.
Jakarta, Indonesia
Lead multi-brand marketing strategy campaigns product launches and retail activation for chocolate and snack brands.
Hanoi / Phu Tho, Vietnam
Beverage sales supervision outlet coverage and territory development.
Bangkok, Thailand
Commercial technology and systems management for FMCG operations.
Singapore
Consumer beauty sales and product expertise.
Petaling Jaya, Malaysia
Accounting and financial reporting for beverage operations.
Seoul, South Korea
Brand marketing for consumer beauty products; one-year contract.
Taipei, Taiwan
Digital marketing and consumer engagement for prestige beauty.
Hong Kong
Procurement supplier and supply-network management for consumer beauty.
Jaipur, India
Consumer beverage territory sales and customer development.
Sydney, Australia
Product regulatory compliance for consumer beverages.
Auckland, New Zealand
Beverage territory sales and customer account management.
SEO hubs connecting evergreen content.
Frameworks for profitable pricing, pack architecture, and margin protection in Indonesia FMCG.
Improve promo ROI with better mechanics, governance, and post-event diagnostics.
Use category insights to drive win-win growth with retailers.
Build high-performance sales teams and operating rhythms in FMCG.
Scale digital shelf performance, conversion, and omnichannel execution.
Design channel roles, distributor economics, and execution standards for Indonesia.
Watch the latest featured video from FMCG by Alex.
Work with Alex as a fractional CCO to design and execute commercial growth systems across pricing, trade, and route-to-market.
Contact Alex for advisory projects and speaking.