Commercial Operator Playbooks
Knowledge database, curated FMCG jobs, and implementation resources for pricing, trade, category, and route-to-market execution.
Now Trending
The Dutch Protein Aisle and the Curious Case of the Category That Built Its Own Replacement
How Dutch retailers like Albert Heijn, Kruidvat, Etos, and Jumbo let pioneer sports nutrition brands build the market, then launched own-label alternatives to capture the category.
The Discount That Couldn't Make the Consumer Hungry
When FMCG volume falls, the standard response is familiar: reduce the price, increase promotions and offer more product. But what happens when consumers still do not eat more? A discount can improve affordability, but it cannot manufacture appetite.
FMCG Distributor Database
The FMCG by Alex distributor database includes importers, wholesalers, retailers, and distribution partners for food, beverage, personal care, household, and broader consumer goods categories.
3,465
Distributor records
196
Countries covered
Articles and videos for practical execution.
How Dutch retailers like Albert Heijn, Kruidvat, Etos, and Jumbo let pioneer sports nutrition brands build the market, then launched own-label alternatives to capture the category.
When FMCG volume falls, the standard response is familiar: reduce the price, increase promotions and offer more product. But what happens when consumers still do not eat more? A discount can improve affordability, but it cannot manufacture appetite.
Designing channel roles, distributor economics, and service levels in one RTM framework.
A practical dashboard design for tracking promo effectiveness by retailer and mechanic.
Curated commercial opportunities.
Tangerang, Banten
Rp 5,000,000 – Rp 5,500,000 per month
Verifies operational and sales marketing claims, advances, and claim documentation for the FMCG sales organization.
South Jakarta
Not disclosed
Develops brand strategy, consumer insights, positioning, and marketing plans for a multinational FMCG company.
East Jakarta
Rp 7,000,000 – Rp 8,000,000 per month
Develops and executes trade-marketing strategies, promotions, and channel activation programs.
Cikarang
Not disclosed
Leads production planning, inventory control, warehouse operations, and material availability for a skincare manufacturer.
SEO hubs connecting evergreen content.
Frameworks for profitable pricing, pack architecture, and margin protection in Indonesia FMCG.
Improve promo ROI with better mechanics, governance, and post-event diagnostics.
Use category insights to drive win-win growth with retailers.
Build high-performance sales teams and operating rhythms in FMCG.
Scale digital shelf performance, conversion, and omnichannel execution.
Design channel roles, distributor economics, and execution standards for Indonesia.
Watch the latest featured video from FMCG by Alex.
Work with Alex as a fractional CCO to design and execute commercial growth systems across pricing, trade, and route-to-market.
Contact Alex for advisory projects and speaking.