course€299
Trade Promotion Masterclass
Build higher-ROI trade plans with structured diagnostics and execution control.
Videotrade marketingMay 14, 2025Duration 11:48
Trade Promotion ROI Dashboard Walkthrough
A practical dashboard design for tracking promo effectiveness by retailer and mechanic.
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Your 11.11 Sales Broke Records. So Why Did You Make Less Money?
The dangerous economics of marketplace promotions in Southeast Asia, and how FMCG brands can stop buying revenue at the expense of profit.
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articletrade marketingAug 21, 2026
First the Retailer Sold Your Product. Now It Is Selling Your Customer Back to You.
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