Trade Marketing

Improve promo ROI with better mechanics, governance, and post-event diagnostics.

Knowledge

articlepricing strategyJul 17, 2026

The Discount That Couldn't Make the Consumer Hungry

When FMCG volume falls, the standard response is familiar: reduce the price, increase promotions and offer more product. But what happens when consumers still do not eat more? A discount can improve affordability, but it cannot manufacture appetite.

#pricing-strategy#promotions#revenue-growth-management#snacking
articletrade marketingMar 18, 2025

Trade Promotion Optimization in 6 Steps

A repeatable model to rebalance trade spend, reduce promo waste, and improve baseline health.

#trade-marketing#promotions#roi#category-management

Jobs

MarketingMidFull-time
PPT Delta Food Distribusi (Jakarta)

Trade Marketing

East Jakarta

Rp 7,000,000 – Rp 8,000,000 per month

Develops and executes trade-marketing strategies, promotions, and channel activation programs.

MarketingSeniorFull-time
PPT Bali Maya Permai Food Canning Industry

Trade Marketing Manager

Penjaringan, Jakarta

Rp 12,000,000 – Rp 15,000,000 per month

Leads innovative trade-marketing strategy, promotional planning, and retail execution for a food manufacturer.

MarketingMidFull-time
PPT Link Two Link Indonesia

Trade Marketing Executive

North Jakarta

Not disclosed

Executes trade-marketing activities, retail promotions, and channel-development initiatives for consumer products.

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