Use category insights to drive win-win growth with retailers.
Under BPOM Regulation No. 10 of 2026, Indonesia has introduced front-of-pack Nutri-Level grading. Here is how sugar, salt, and fat grades (A to D) will turn reformulation into brand strategy, category management, and a front-of-pack marketing battle.
FMCG companies used to ask how cheaply they could dispose of production waste. Now rising costs, regulation and new technology are forcing them to ask a more interesting question: why are we paying somebody to remove our next product category?
How Dutch retailers like Albert Heijn, Kruidvat, Etos, and Jumbo let pioneer sports nutrition brands build the market, then launched own-label alternatives to capture the category.
GLP-1 medicines, protein demand and changing attitudes toward portion size are reshaping food and beverage. Here is what FMCG brands in Indonesia should do next.
Grocery stores are no longer just places to buy ingredients. The grocerant model combines grocery, foodservice, ready meals, and retail theatre to capture modern meal occasions.
How to secure new listings by proving category value, shopper relevance, and execution readiness.
A repeatable model to rebalance trade spend, reduce promo waste, and improve baseline health.
Tangerang, Indonesia
Regional consumer trade promotions and marketing execution.
Singapore
Regional retail store design for beauty brands.
Mumbai, India
Lead food product and category development for FMCG business.
Bangkok, Thailand
Consumer beverage category strategy and channel development.
West Jakarta, Indonesia
Manage merchandising promoters and trade-marketing field execution.
Palmerston North, New Zealand
Retail merchandising and in-store execution for beverage products.
Dot-grid strategy notebook for planning weekly commercial priorities.