FMCG distributor intelligence by country.

Aquila Part Prod Com

The largest FMCG distributor in Romania. Aquila provides integrated distribution and logistics for global titans like Unilever and Ferrero, covering every channel from hypermarkets to gas stations.

Auchan Romania

Operates large hypermarkets and is growing its convenience format 'MyAuchan'. They import a significant range of French products and maintain a strong international assortment.

Carrefour Romania

A major retail force operating hypermarkets, supermarkets (Market), and express stores. They are the primary gateway for French food products and global FMCG brands entering Romania.

Interbrands Orbico Romania

Part of the European Orbico Group. A distribution giant that manages the supply chain for P&G, tobacco majors, and key food brands, holding a massive market share in logistics.

Kaufland Romania

The absolute market leader in Romania. Kaufland operates a massive network of hypermarkets and is the country's largest buyer and importer of FMCG, fresh food, and general merchandise.

Lidl Romania

The discount king. Lidl Romania is a massive importer of European private label goods (dairy, processed meats, sweets), leveraging the Schwarz Group's international buying power.

Luzan Logistic

A key logistics and distribution partner in Western Romania. They manage the route-to-market for major beer and food brands, ensuring coverage in the Banat region.

Macromex

The undisputed leader in temperature-controlled distribution. Macromex imports and distributes frozen and chilled foods, owning the premium 'Edenia' brand and partnering with global dairy giants.

Mega Image (Ahold Delhaize)

Dominates the urban convenience market (especially Bucharest). Owned by Ahold Delhaize, they act as a direct importer for Dutch/Belgian private label goods and premium international brands.

Metro Cash & Carry Romania

The primary partner for Romania's hospitality sector. Metro imports professional kitchen equipment, bulk ingredients, and fresh fish to supply thousands of restaurants and traders.

Nordic Food (Nordic Group)

A specialized importer focusing on premium food brands. Nordic Food distributes high-end dairy, plant-based drinks (Alpro), and premium ingredients to retail and HORECA.

Profi Rom Food

The retailer with the widest geographical footprint in Romania. Focused on proximity and rural expansion, they import value-for-money goods to serve millions of daily shoppers.

Selgros Cash & Carry

A major player in the cash & carry segment (part of Transgourmet). Selgros is known for its in-store butcheries and acts as a key importer of bulk food for the foodservice industry.

Simba Invest

A major regional distributor (strong in Moldavia/Transylvania) that has grown nationally. They handle distribution for major confectionery and beverage brands.